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FIFA's $10bn Ultimatum: Gianni Infantino Sets Deadline as World Cup Boycott Threat Looms

FIFA says the plan could raise more than $10 billion for development, while critics warn it would trade away control of competitions.

  • On Tuesday, FIFA President Gianni Infantino confirmed proposals to launch FIFA Forward Enterprise , a new commercial entity overseeing competition rights, with a September 19 deadline for member associations to accept the plan.
  • FIFA insists the company would remain under its control, allowing over $10 billion to be spent on football development over the next four years while stressing it would retain "exclusive authority" over the game.
  • Reports identified Thrive Eternal, a firm launched by Joshua Kushner, as leading the proposed investor group, with reports claiming Infantino could lead the entity after his FIFA presidency ends in 2031.
  • UEFA slammed the plan on Tuesday, stating "This crosses a line that football's governing institutions should never cross," while The Football Association and CONCACAF joined the criticism, admitting they are "deeply concerned."
  • Reports suggest European nations will hold an emergency meeting this week to discuss a coordinated response, including potentially boycotting future World Cups, as member associations face the September 19 deadline to access funding.
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BFM TV broke the news in France on Tuesday, July 28, 2026.
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