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Ghoulish glam: Wisconsin woman creates global alternative makeup brand

Cat Erwin, owner of LunatiCK Cosmetic Labs, a Milwaukee-based makeup brand shipping worldwide, started her company in 2012.
Erwin, a cosmetologist by trade who formerly worked as a special effects makeup artist for small-budget films, identified a gap in the saturated makeup market, which led to the creation of LunatiCK Cosmetic Labs.
LunatiCK Cosmetic Labs distinguishes itself with an alternative aesthetic, featuring ghoulish eyes and brains in its makeup products, and by catering to a need for diverse shades, including those for people of color and very pale skin.
Erwin has refused various buyout offers to maintain her ethics, ensuring that everything is ethically sourced, designed for sensitive skin, and made in the U.S., stating, "They would either 86 all my stuff, and I would just be no competition," or "they would take it and disregard my ethics, and then everything would be made from overseas where I would no longer be cruelty-free, vegan, talc-free, all that."
Erwin remains committed to her brand, having reinvested for years and even changed manufacturers to uphold her mission, declaring, "I continue to just reinvest for years and years and years, and I won't go away.

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Ghoulish glam: Wisconsin woman creates global alternative makeup brand

Coffins, tombstones and a spooky eye peering through a ripped book. They're all hiding something, but probably not what you're expecting.Its a color correcting palette. But it was built off, like, embalming fluids," Cat Erwin, said while holding up a small package with color palettes. It's makeup. Each item is shipped in a tombstone box that reads 'Here Lies Your Face.' So don't think death is knocking at your door. It's just the delivery guy.Ca…

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Ghoulish pictures of the Thurlow Hunt's ball

Ghoulish pictures have been circulating on social media about what the Thurlow Hunt (TH) got up to at their Hunt Ball. Smiling and dressed for a masquerade, guests are seen posing with a stuffed fox. In several images they are seen stroking the dead animal. In another photo, two ball attendees can be seen standing […]

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