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Germine Amer: Beauty Is an Economic Industry and Digital Soft Power - Top 50 Women Forum
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Germine Amer: Beauty Is an Economic Industry and Digital Soft Power - Top 50 Women Forum
Egypt is positioned to play a larger regional role in the beauty and digital influence industries through locally made products, according to Germine Amer, writer, media professional, and researcher in digital media and mass communication. Speaking during the second edition of the Cosmo Gate Conference in Cairo on August 16, 2026, Amer emphasized that beauty has evolved into an integrated industry combining economics, technology, media, and soci…
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