Genesis proudly aiming for buyers of Porsche, BMW and Audi with new Magma performance brand

Genesis proudly aiming for buyers of Porsche, BMW and Audi with new Magma performance brand

Magma, the go-faster arm of Genesis, has some big German names in its sights. Magma, Genesis’ fledgling performance division, certainly isn’t lacking in ambition. At the launch of the GV60 Magma, executives had no hesitation naming the brands they see as their rivals. There was no ambiguity about the response from Justin Douglass, Head of Genesis in Australia. “I have no doubt that there’s going to be comparisons made against BMW. I think Porsc…

Genesis GV60 Magma Arrives in the US With 641 HP and a Surprisingly Competitive Starting Price

Genesis launches the high-performance GV60 Magma in America with 641 horsepower, rapid acceleration, and aggressive pricing.