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Generation SOS: Why young people are increasingly being rescued from mountains
- Young people aged 18 to 24 accounted for 18% of mountain rescue incidents across North America last year, according to the Mountain Rescue Association, making this demographic the most frequent group requiring assistance.
- Mountain Guide Mike Trehearne of Alberta-based Cloud Nine Guides attributes this trend to digital influence, noting an "endemic" lack of focus among students unable to navigate environments without constant phone use.
- Three incidents in July highlighted these risks: a 16-year-old boy in England's Lake District and a 15-year-old who slid 200-feet down a Colorado snowfield while relying on Google Maps for navigation.
- Shifting demographics are reflected by California-based content creator Pepper, who has 550,000 Instagram followers and is "normalizing" complex mountaineering routes, though experts warn "interest is growing faster than experience."
- Data from Mountain Rescue England and Wales , which oversees 48 regional teams, shows teenagers represent the next closest bracket at 11%, confirming the youth-rescue surge pattern regionally.
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KEZI 9 NewsA look at Pepper Steps' social media posts reveals all the typical features of a Z Generation influencer. However, instead of showing makeup routines or skin care, the video clips will be...
Generation SOS: Why young people are increasingly being rescued from mountains
By Maya Baylis and Jack Bantock, CNN (CNN) — A stroll through Pepper Steps’ social media posts reveals all the hallmarks of a quintessential Gen Z influencer. But rather than showing makeup or skincare routines, this 27-year-old’s “Get Ready With Me” walkthroughs explore how to pack the perfect backpack and essential life-hack videos detail how
·Idaho Falls, United States
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