US Edition'Game Pass Has Become Too Expensive for Players' — Xbox CEO Wants the Gaming Subscription Service to Have 'Better Value,' According to Leaked Memo
- Xbox CEO Asha Sharma admitted in an internal memo that Game Pass has "become too expensive for players," stating the company needs "a better value equation" and the "current model isn't the final one."
- Microsoft increased subscription prices two times within 15 months, with the Ultimate tier rising to $29.99 monthly last year, triggering widespread subscriber frustration and cancellations.
- The addition of Call of Duty to Game Pass reportedly contributed to price increases, as Microsoft loses potential sales revenue; April updates include Hades 2 and Double Fine's Kiln.
- Promising to "go deeper" with employees next week, Sharma intends to address pricing concerns and evolve Game Pass into a more flexible system over time.
- Windows Central's Jez Corden hinted Microsoft might remove Call of Duty from Game Pass this year, suggesting such a move could reveal cracks in the current strategy.
34 Articles
34 Articles
A Leaked Memo Reveals What Xbox’s CEO Really Thinks About Game Pass Prices
Significant changes may be coming to Xbox Game Pass and its steadily rising prices, as the new Xbox CEO mentions promising plans for the service in a leaked internal memo. Xbox Boss thinks Game Pass is too expensive Last year, Xbox gamers were subject to a massive shake-up to the platform’s long-running video game subscription […]
Microsoft seems to be finally willing to listen to the user’s critical voices and to reflect on the financial viability of its main subscription service, the Game Pass. After subsequent increases that have led to disappointment,...
The increase in the price of the Game Pass subscription is a theme that has generated discomfort among Xbox players
'Game Pass Has Become Too Expensive for Players' — Xbox CEO Wants the Gaming Subscription Service to Have 'Better Value,' According to Leaked Memo
The new Xbox CEO, Asha Sharma, has reportedly shared a memo with Microsoft employees that stated "Game Pass has become too expensive for players."The Verge reported on Sharma’s shift in strategy, sharing details from an internal message sent to employees that it received today. As Game Pass has increased prices for players in recent years, it appears Sharma is looking into the gaming subscription service in hopes of creating "a more flexible sys…
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