Veikkaus Targets Denmark Launch via New Viabet Brand in July 2027
6 Articles
6 Articles
Veikkaus' business in the consumer market is expanding abroad for the first time.
This is the first time that Veikkaus is expanding abroad in its direct-to-consumer gambling business.
The state-owned gaming company is turning its attention abroad as the monopoly is dismantled.
Veikkaus targets Denmark launch via new Viabet brand in July 2027
Veikkaus OY aims to launch its new Viabet gambling brand in Denmark and Finland on 1 July 2027, marking the state-owned operator’s first move into international iGaming markets. The expansion will be supported by a commercial partnership with Viaplay’s Finnish sports and entertainment OTT platform, combining the broadcaster’s sports content and market expertise with the […]
Gaming company Veikkaus is expanding outside Finland. The company announced in a press release that it will launch the new Viabet gaming brand on the Finnish and Danish markets in July next year.
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