Furrl's AI styling engine and commerce app acquired by Reliance Retail

Furrl's AI styling engine and commerce app acquired by Reliance Retail

Furrl's AI styling engine and commerce app acquired by Reliance Retail

Reliance Retail acquires Furrl to boost AI-driven shopping

Reliance Retail Ltd. has acquired Bengaluru-based fashion discovery platform Furrl in an all-cash deal for an undisclosed amount, integrating the startup’s proprietary AI-powered styling and discovery technology into its retail ecosystem.  The acquisition marks another step in Reliance Retail’s strategy to strengthen its artificial intelligence (AI) capabilities and enhance personalised shopping experiences across its digital […] The post Relian…

Reliance Retail Acquires Fashion Discovery Platform Furrl

Reliance Retail (RRVL) has acquired Bengaluru-based fashion discovery platform Furrl in an all-cash deal for an undisclosed sum, bringing the startup’s proprietary AI styling platform into its ecosystem.  Under the terms of the agreement, Furrl’s entire team will join RRVL. Founder and CEO Esha Tiwary will lead new AI initiatives post the amalgamation, while the product team will focus on scaling Furrl’s technology across Reliance’s broader comm…