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Front Row Acquires Leading Shopify Agency BIA (Build in Amsterdam), Expanding Global Commerce Platform

  • On May 16, 2025, Front Row announced it acquired Build in Amsterdam, a premier Shopify design and development agency based in the Netherlands.
  • The acquisition responds to fragmentation in the direct-to-consumer space by combining Front Row’s commerce platform with Build in Amsterdam’s emotion-driven branding and technical expertise.
  • Build in Amsterdam specializes in digital flagship stores for premium fashion and lifestyle brands, integrating strategy, branding, and technology under one roof to deliver emotionally resonant experiences.
  • Front Row CEO Yuriy Boykiv highlighted that the acquisition enhances their ability to develop and expand impactful digital solutions, while also broadening their presence in key markets throughout North America and Europe, including Germany, Austria, and Switzerland.
  • The acquisition positions Front Row to provide seamless, full-cycle e-commerce services with fewer vendor relationships, fostering faster and more consistent growth for brands worldwide.
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The Courier-TribuneThe Courier-Tribune
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Front Row Acquires Leading Shopify Agency BIA (Build in Amsterdam), Expanding Global Commerce Platform

Strategic acquisition strengthens Front Row's global presence and service offerings, paving the way for a full-service connected commerce platform for brands

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Madison Courier broke the news in Madison, United States on Friday, May 16, 2025.
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