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From the pit lane to the runway: Inside Hugo Boss’s summer of sport

Summary by Vogue Business
It might be a challenging macroeconomic environment, but Hugo Boss CEO Daniel Grieder and SVP of global marketing Nadia Kokni are still investing heavily in sports marketing. Here they break down the strategy before the SS25 show.

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From the pit lane to the runway: Inside Hugo Boss’s summer of sport

It might be a challenging macroeconomic environment, but Hugo Boss CEO Daniel Grieder and SVP of global marketing Nadia Kokni are still investing heavily in sports marketing. Here they break down the strategy before the SS25 show.

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