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From T-shirts to thongs, how indie film merchandise became a hot commodity

  • Hundreds of "Anora" fans waited in line on Melrose Avenue to buy exclusive merchandise inspired by the film, highlighting the growing trend of indie film merchandise.
  • Movie-Inspired streetwear has gained popularity due to viral marketing by independent studios, providing fans a unique way to express their love for films.
  • Limited supply merchandise, often created with popular brands, serves as both a revenue source and a means to engage fans beyond the theater.
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  • 78% of the sources are Center
78% Center
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