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From roast dinner to Love Island: Aunt Bessie's makeover

The frozen food brand removed Bessie’s wrinkles and mixing bowl in a redesign aimed at refreshing the character for younger shoppers.

Summary by yourlocalguardian.co.uk
Comedian and broadcaster Steve Allen takes aim at Aunt Bessie's controversial makeover and asks why food brands seem determined to give their mascots a glamorous new look.

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times-series.co.uktimes-series.co.uk
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From roast dinner to Love Island: Aunt Bessie's makeover

Comedian and broadcaster Steve Allen takes aim at Aunt Bessie's controversial makeover and asks why food brands seem determined to give their mascots a glamorous new look.

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times-series.co.uk broke the news on Saturday, October 10, 2026.
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