From Backyard Roasts to National Shelves, How Beach City Coffee Scaled Without Compromising Its Core

From Backyard Roasts to National Shelves, How Beach City Coffee Scaled Without Compromising Its Core

In a category as saturated and ritualized as coffee, breaking through typically requires one of two things: scale or story. Beach City Coffee has managed to build both, without taking the shortcuts that often define consumer packaged goods growth. Founded by Jillian Salinas, the Redondo Beach-based brand didn’t begin with institutional backing or a built-in distribution engine. It started, quite literally, with a popcorn popper and a wooden spoo…