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Fresh Thinking About Frozen: Bring Quality Meals to the Table While Cutting Food Waste and Stretching Your Budget
The campaign highlights frozen foods as nutritious, budget-friendly, and reducing nearly 40% of U.S. food waste, with 94% of dietitians backing their nutritional value.
- Backed by new federal guidance, AFFI launched 'Fresh Thinking About Frozen' to promote frozen foods' nutritional value and reduce waste, with resources at frozenadvantage.org/FTAF.
- Nutrition experts note that freezing fruits and vegetables hours after harvest pauses nutrient degradation, locking in vitamins and minerals to keep produce farm-fresh during transport.
- AFFI survey of registered dietitians found 94% say frozen fruits and vegetables match fresh nutrition, 92% cite varied nutritious options, and eight in 10 consumers agree frozen buying reduces household food waste.
- To cut that waste, AFFI says U.S. households can save roughly 10% annually by using frozen foods to simplify preparation and reduce waste.
- The campaign reframes the freezer as a tool for eating well by helping families adopting frozen-first habits use nutrition, budget and time strategies, balancing convenience and nutrition trade-offs.
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108 Articles
108 Articles
Coverage Details
Total News Sources108
Leaning Left9Leaning Right5Center45Last UpdatedBias Distribution76% Center
Bias Distribution
- 76% of the sources are Center
76% Center
15%
C 76%
Factuality
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