US EditionFresh Starts at Gucci, Fendi and Marni Set the Tone at Milan Fashion Week: 5 Trends and Buzzwords
Six days of runway shows introduced fresh visions from new creative directors and featured trends like suiting, brutalist outerwear, and eco-fur, reflecting responses to global uncertainty.
- Milan Fashion Week wrapped a six-day run, with new creative directors Demna, Maria Grazia Chiuri, and Meryll Rogge sharing visions, while Madonna, Kate Moss, and Mark Zuckerberg energized front rows.
- Industry turnover in 2025 produced at least 29 creative-director moves, while Prada showroom staging by Miuccia Prada and Raf Simons framed heritage-driven visions.
- On February 27, Demna unveiled his fall 2026 Gucci show with skintight slacks and sheer minidresses, while Prada centered its presentation on layering with 15 models across four walks.
- Celebrity front-row reactions and protest-driven design choices shaped perception, with Mark Zuckerberg's escorted Prada entry causing a minor furor and Fendi showcasing mostly upcycled fur over suiting, exemplified by Uma Thurman.
- Trends from the shows point toward fall 2026 retail and editorial directions, highlighting suits for back-to-work mandates, brutalist outerwear, feathers, fur, and animal prints.
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11 Articles
10 Things We Saw and Loved at Milan Fashion Week Fall 2026
Photos by Getty; collage by Kimberly DuckThe crowds, the commotion, and, of course, the collections of Milan Fashion Week can feel like a days-long blur. How does one celebrate all the best parts of the biannual event, especially the smaller—but no less thoughtful—details that might go unnoticed? Below, we’ve rounded up every little thing we saw and loved during the fall 2026 runway shows and presentations.Debuts A-go-go!New designers shuffling …
Unique styles dominate Milan Fashion Week 2026
As the attention of the world's fashionistas moves from Milan to Paris on the final day of the Italian city's Fashion Week Monday, a roundup of Italy's runway style is due. Here are some of the key trends seen during Milan's Fall/Winter 2026/2027 collections. Furry beast Furry, fuzzy or just plain poofy was all over the Milan runways, from the two Easter egg-shaped coats adding a bit of fun to Emporio Armani's runway to the multicoloured patchwo…
Associated Press News
Fresh starts at Gucci, Fendi and Marni set the tone at Milan Fashion Week: 5 trends and buzzwords
Milan Fashion Week has kicked off a season of fresh starts, with new creative directors and a clear push toward practical glamour.
Named creative director of Marni in July of last year, for his debut parade at Milan Fashion Week Meryll Rogge studied an old hard drive found in the brand’s offices, presenting a personal collection that does not forget the spirit of the house. “It doesn’t make sense to try to replicate something that has already been done,” the designer told GQ.
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