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DN: Freia drops Regnbue-Nonstop

Summary by NRK
The product did not sell enough, according to the company. Freia's American owner has removed diversity and equality from its report after Trump became president.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

5 Articles

NRKNRK

DN: Freia drops Regnbue-Nonstop

The product did not sell enough, according to the company. Freia's American owner has removed diversity and equality from its report after Trump became president.

·Norway
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AftenpostenAftenposten
+2 Reposted by 2 other sources

Freia drops rainbow nonstop

Freia is dropping its own rainbow products in connection with this year's Pride. A purely commercial decision, according to the company.

·Oslo, Norway
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www.dn.nowww.dn.no

Freia owner removes diversity goals and drops rainbow products (+)

The motherhood club's goal of more minorities and women is gone. So is Freia's rainbow-colored Nonstop. – A purely commercial decision, says Mondelez Norway.

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www.dn.no broke the news on Monday, May 12, 2025.
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