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Free fruit in Tesco for the next five weeks for certain shoppers
Tesco says the revived scheme follows research showing just 1 in 10 UK children eat five portions of fruit and vegetables a day.
- On Monday, April 27, 2026, Tesco launched 'Free Fruit for Kids,' offering complimentary British-grown apples at checkouts in large stores for five weeks, with Click and Collect shoppers also receiving free apples for their children.
- New research from Tesco reveals just one in 10 children consumes their recommended five portions of fruit and vegetables daily, while 37.5% of parents report that their child refuses these foods entirely.
- Nearly 73% of parents report their child is more inclined to consume fruit and vegetables when they select it themselves, with an identical proportion noting that visually appealing presentations motivate children to experiment more.
- To inspire adventurous eating, Tesco launched the Giant Fruit and Veg Challenge, a competition judged by JLS star JB Gill and his son Ace, with winning recipes featured on UK menus.
- Tesco Group CEO Ken Murphy aims to help one million children develop healthy habits, with the Free Fruit and Veg for Schools programme expanding to over 1,000 schools by September 2026.
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13 Articles
13 Articles
Leicester Mercury+5 Reposted by 5 other sources
Tesco announces free fruit for five weeks for certain customers
Tesco's scheme is returning to large stores until May 31, 2026
·Leicester, United Kingdom
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Coventry Telegraph+3 Reposted by 3 other sources
Major Tesco announcement as fruit becomes free for certain shoppers
Tesco's scheme is returning to large stores until May 31, 2026
·Coventry, United Kingdom
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Coverage Details
Total News Sources13
Leaning Left2Leaning Right3Center8Last UpdatedBias Distribution62% Center
Bias Distribution
- 62% of the sources are Center
62% Center
15%
C 62%
R 23%
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