Forrester's 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives

Forrester's 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives

SINGAPORE, Oct. 22, 2026 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2027 B2C marketing, customer experience, and digital predictions, rising AI costs will force...

Forrester warns AI costs will cut B2C marketing plans

Higher AI spend will force B2C marketers to trim a third of planned projects as usage-based pricing pushes budgets under strain.

Forrester's 2027 B2C Marketing, CX, And Digital Predictions: stijgende ...