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Former 49ers coach Jim Tomsula trying to boost American football in Europe
Tomsula, 58, will lead the startup league as it competes with rivals for fans, players and sponsors across Europe.
Jim Tomsula recently assumed the role of CEO for the American Football League Europe, transitioning from his position as president after the league completed its first season.
Pennsylvania native Tomsula brings three decades of European football experience, having coached the England Monarchs, Scottish Claymores, and Berlin Thunder before accepting the CEO offer after his wife encouraged him to 'go all in.'
AFLE founder and owner Joel Nagel called Tomsula 'a football man through and through,' while Tomsula pledged to adapt the American game to European cultures rather than 'shove the American way of life' down people's throats.
The AFLE faces a landscape of uncertainty as two different leagues compete for fans, players, and sponsors, though Tomsula previously led the Rhein Fire to consecutive titles in 2023 and 2024.
Before his European career, Tomsula spent over a decade in the NFL, including a 5-11 season coaching the San Francisco 49ers in 2015; he now hopes to succeed as an executive boosting American football abroad.