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Clean energy industry shifts marketing message from saving planet to money and jobs

  • Clean energy leaders are shifting their messages to focus on economic benefits rather than just environmental concerns, emphasizing wealth-building opportunities.
  • President Donald Trump has rolled back clean energy initiatives, prompting the renewable energy industry to lobby for tax incentives to remain competitive.
  • The U.N.'s top climate official highlighted $2 trillion in clean-energy investments, suggesting that appealing to self-interest can be effective for outreach.
  • Experts agree that emphasizing economic benefits can attract conservative support for clean energy initiatives, as it aligns with job creation and financial growth.
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  • 57% of the sources lean Left
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