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Ford Is Reportedly Developing a New $25,000 SUV as the Brand’s Entry-Level Model in 2029
Ford says the Fathom will offer BlueCruise, Apple Maps and bidirectional charging as it targets the affordable electric vehicle market.
- Ford's new Fathom electric pickup launches in the U.S. early next year at $28,350, excluding a $1,595 delivery fee, with Canadian pre-orders opening in early 2027 at CA$38,690.
- Ford designed the Fathom to compete in "the heart of the affordable EV market," equipping it with bidirectional charging, Apple Maps integration, and a native NACS port.
- At a recent dealer event in Las Vegas, Ford executives teased an unnamed crossover slated for 2029, which dealers described as "boxy and wide," reminiscent of the first-generation Ford Escape.
- Expected to start at around $25,000, the crossover will offer both hybrid and nonhybrid powertrains, with assembly scheduled for 2029 at the Hermosillo Assembly Plant in Mexico.
- These models join a four-door Mustang Ford teased with a sub $40,000 price tag, positioning the company to build an extensive affordable lineup across multiple segments by decade's end.
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Ford has in plans a compact and accessible SUV that could arrive in 2029 with gasoline engines and hybrids
·Los Angeles, United States
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By 2029, Ford's Entry-Level Model Will Reportedly Be A $25K SUV
Ford dealers got a glimpse of an entry-level SUV set to arrive in 2029 at a dealer event last week, according to a report from Automotive News. The mockups showed a boxy, wide vehicle similar to the first-generation Ford Escape, and the vehicle will reportedly be sold as both a hybrid and a nonhybrid. The small SUV is expected to start at around $25,000 and go on sale in 2029. Ford executives gave dealers a brief look into the Blue Oval’s future…
Coverage Details
Total News Sources17
Leaning Left5Leaning Right0Center3Last UpdatedBias Distribution63% Left
Bias Distribution
- 63% of the sources lean Left
63% Left
L 63%
C 37%
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