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Ford cancels plan to remove Crown Royal from LCBO shelves after $23M deal
Diageo agreed to nearly $23 million in Ontario investments including $11 million for local grain spirits, ensuring Crown Royal stays on LCBO shelves and supporting about 200 Amherstburg jobs.
- On Feb. 13, 2026, Ontario Premier Doug Ford said Crown Royal will remain on LCBO shelves after Diageo agreed to $23 million in spending in Ontario.
- Threatening to ban Crown Royal, Ford pressed Diageo for months after the Amherstburg bottling plant closure, which puts nearly 200 workers at risk.
- Diageo committed in the deal to spend $11 million on grain neutral spirits from eastern Ontario, $5 million on Ontario-based marketing, $3 million for ready-to-drink beverages via a Toronto-based co-packer, plus $500,000 for Invest WindsorEssex, $500,000 for Amherstburg community projects, and $1 million for agriculture-support organizations.
- Company spokespeople credited `leadership and collaboration`, while Manitoba and Quebec officials warned a boycott could impact jobs outside Ontario.
- The investments aim to support Ontario farmers and manufacturers, with some funds for Amherstburg and most earmarked for alcohol, agriculture, and a new canning facility, the provincial government said.
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37 Articles
37 Articles
Crown Royal to remain on LCBO shelves after Diageo agrees to invest $23 million in Ontario
Crown Royal whisky will remain on the shelves of Ontario liquor stores after spirits company Diageo reached a deal with the provincial government to invest millions of dollars in the province.
·Windsor, Canada
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Diageo, Ontario reach agreement to keep Crown Royal on LCBO shelves but plant closure remains
Ontario will keep Crown Royal on the shelves in the province's liquor stores, it says, after parent company Diageo agreed to almost $23 million in spending in the alcohol and agriculture sectors.
·Canada
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Doug Ford is upside down: Crown Royal whisky will remain on the tablets of the Ontario Alcohol Board, after an agreement with Diageo Distiller.
·Montreal, Canada
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Coverage Details
Total News Sources37
Leaning Left24Leaning Right2Center5Last UpdatedBias Distribution77% Left
Bias Distribution
- 77% of the sources lean Left
77% Left
L 77%
C 16%
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