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Ford Enters Wide-Ranging Five-Year Sponsorship Deal With MLB

On Mar 23, 2026 Ford Motor Company and Major League Baseball announced a multiyear exclusive partnership naming Ford MLB's Official Automotive Partner, spanning from Little League fields to the World Series.
Amid plans for America's 250th birthday, Dowler said, 'Celebrating America's 250th birthday really was an opportune time for us to plant our flag, no pun intended, in terms of ownership of July Fourth and in our conversations with Ford, as it relates to their interest in baseball, both of our brands are American traditions.'
The Drive Them Home Sweepstakes will offer All-Star Game tickets and 2026 Ford vehicles, while funding grants in Kansas City, Buffalo, and Detroit to support Little League, Materazzo said.
Ford replaces Chevrolet as MLB's official automotive partner, advertising across MLB platforms and activating at every postseason ballpark while empowering local Ford dealers to engage communities.
MLB's national platform positions Ford to reach fans, with 19.4 billion minutes watched on MLB.TV and Game Seven averaging 51.0 million viewers, during key events like All‑Star Week and July Fourth.

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Ford Partners with Major League Baseball

Photo: Mandi Wright ~ USA TODAY NETWORK March 23, 2026 ~ Ford’s Michael Cope talks about the company’s newly announced partnership with Major League Baseball and what the high-profile deal means for Ford’s brand and future marketing.DETROIT, MICH. ~ The MLB has moved on from Chevrolet as its official automotive partner, as Ford Motor Co. announced Monday that the brand and league agreed to a multi-year deal to start a new era. Chevy had…

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