US EditionFoot : 11 Years After Selling the Club, Peugeot Officially Reconnects with Fc Sochaux-Montbéliard
8 Articles
8 Articles
The French manufacturer and the FC Sochaux-Montbéliard formalized their new partnership on Wednesday. Founder of the club in 1928, Peugeot had sold 11 years ago.
On Wednesday, Peugeot and FC Sochaux-Montbéliard formalized the start of a new partnership, several years after the club was sold to a Chinese buyer.
In order to understand what this rapprochement means, it is necessary to go back to 2015. In that year, Peugeot had turned its back on the club which he had founded in 1928, through Jean-Pierre Peugeot. The reason? A strategy of upscale that judged football too popular, not enough compatible with the image that the brand wanted to project. Peugeot had then turned to tennis and Roland-Garros, before being doubled by Renault on this niche in 2022.…
Eleven years after selling the Sochaux-Montbéliard Football Club, Peugeot is back with its historic club. A five-season partnership contract was initialled after months of negotiations in the shadows.
On Wednesday, FC Sochaux-Montbéliard and Peugeot formalized the start of a new partnership, marking the return of the car manufacturer and.........
The journey through time takes place. As announced a few days ago, FC Sochaux-Montbéliard...
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