Discontinued Nestle Chocolate and Sweets Range Returns to UK Stores After 12 Years
Ferrero is rolling out a new Wonka range after Nestlé discontinued the sweets in 2014, reviving chocolate bars and gummies for UK shoppers.
- Ferrero has relaunched the Wonka confectionery range in the UK, introducing new chocolates and sweets inspired by the fictional brand's whimsical universe.
- Inspired by Roald Dahl's 1964 novel Charlie and the Chocolate Factory, Wonka products were previously managed by Nestlé before the company sold the brand to Ferrero in 2018.
- Gary Youren, UK head of research and development at Ferrero, said the team aimed for products that were "delicious" and offered "surprising twists" honoring the brand's zany legacy.
- Shoppers expressed enthusiasm on social media, with one Facebook post from Newfoodsuk receiving more than 1.6k likes and one fan commenting, "Ok I need the whole range."
- The brand returns 12 years after Nestlé discontinued its "elite" range, with Ferrero now leveraging expertise to revive the fictional universe for UK consumers.
22 Articles
22 Articles
Ferrero Starts Rollout Of New Wonka Range
Ferrero has launched a new range of Wonka confectionery developed with support from its UK research and development and manufacturing teams in Alfreton, Derbyshire. The range includes six products and will initially be available in Morrisons and Asda from this (more…) The post Ferrero Starts Rollout Of New Wonka Range appeared first on KamCity.
Ferrero Wonka range launches in Morrisons and Asda today
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Ferrero launches an all-new range of much-anticipated Wonka products, created with the expertise of its UK Research & Development team and manufacturing colleagues in Alfreton, Derbyshire. The launch marks a significant innovation milestone for Ferrero UK. Drawing on d…
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