Ferrari Luce Sold Out for 2027 After Design Controversy
CEO Benedetto Vigna said every Luce Ferrari plans to build in 2027 already has a buyer, despite criticism of the five-seat electric model.
- On Tuesday, CEO Benedetto Vigna announced that Ferrari's 2027 production run of the Luce, starting at about $615,000, is "fully allocated," meaning every unit planned for next year already has a buyer.
- Designed by Apple's longtime design chief Jony Ive, the five-seater Luce was widely mocked when it debuted in May. Yet that criticism has not dampened demand for the polarizing model.
- Ferrari reported third-quarter operating profit of 563 million, while customization accounted for more than 21% of revenue from cars. Deliveries of the F80 hyper-car reflect clients' "ever-deepening desire" for unique vehicles.
- Vigna noted that buyers must wait one year for delivery, with first Luce units arriving in the fourth quarter. The company targets selling about 600 units annually by 2030.
- Ferrari raised its full-year guidance on Tuesday, reflecting strong demand for the Luce. The company now expects adjusted earnings of at least €3 billion , up from €2.97 billion.
61 Articles
61 Articles
Judging by the reactions on the Internet after the presentation of the Luce model, one might have the impression that Ferrari would have a hard time selling its first fully electric car. But, in reality, the situation is quite different. The company from Maranello is facing the opposite problem: demand is greater than the planned production capacity. Although deliveries have not yet started, all the cars that Ferrari plans to produce by the end …
The Director General of Ferrari Benedetto Vigny stated that all the Luce electric vehicles that were scheduled to be manufactured in 2027 had already been booked by buyers. Ferrari Luce's first fully electric car had generated a high demand from clients, handed over to RIA News. "All 2027 orders have already been distributed", Vigny said. He noted that Luce's first in history had been auctioned for $40 million. The exact number of electric vehic…
THE first electric Ferrari, the Luce model, has sold out for the entire 2027 season before deliveries even begin. Despite mixed reactions, demand is far outstripping planned production at the new facility.
Ferrari's first electric car is already sold out before the market launch for 2027. This had rather less been announced after the reaction to the premiere.
The luxury automotive world rarely witnesses such controversial premieres, which simultaneously cause sharp dissatisfaction among fans and break demand records, proving the enduring power of the iconic logo with the prancing horse. The first all-electric car of the legendary Italian brand Ferrari, named Luce, managed to completely exhaust its entire planned sales volume for next year even before the official start of mass deliveries to end custo…
Coverage Details
Bias Distribution
- 41% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
