FirstSportz  The 2024 F1 season is into its last stretch and because of this, the hype around Lewis Hamilton‘s Ferrari switch The post Ferrari ropes in tech giant worth $197.59 billion ahead of Lewis Hamilton’ 2025 arrival appeared first on FirstSportz.

FirstSportz

Ferrari ropes in tech giant worth $197.59 billion ahead of Lewis Hamilton' 2025 arrival

Ferrari has announced a tie-up with IBM, which has become a “premium partner” of the Italian outfit. The multi-year partnership will be effective from January 2025, and aims to “redefine digital transformation for what is related to fan experience and fan engagement both on and off the race track”. IBM is one of the biggest technology companies in the world and has opted to partner with Ferrari to enhance the fans’ experience from the sidelines.…

World ABC News

Ferrari announce major F1 partnership ahead of Hamilton arrival

Ferrari has announced a new multi-year partnership with tech company IBM, naming them as a ‘premium partner’ for the Scuderia team. The partnership will begin on January 1, 2025, marking the start of a new chapter for Ferrari, especially with the arrival of Lewis Hamilton from Mercedes, which has generated much excitement. Earlier this season, Ferrari also revealed a significant title sponsorship deal with Hewlett Packard, ahead of the Miami Gra…

Sports Al Dente

Ferrari reveals new high-profile sponsor in anticipation of the Lewis Hamilton era - Sports Al Dente

Lewis Hamilton's 2025 Ferrari move shocked many — but not Toto Wolff. The Mercedes' boss reveals his true feeling behind the decision in the teams new all-access book

Motor Sport Magazine

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©Ferrari Phillip van Osten
08/11/2024 at 11:0708/11/2024 at 11:17 Ferrari has announced a major multi-year partnership with global technology powerhouse IBM, set to begin on January 1, 2025. The alliance marks an ambitious effort by Ferrari to... More »

gptoday.com

Ferrari partners with IBM to revolutionize fan experience in F1

Italian Formula 1 giant Ferrari has signed a multi-year partnership with the globally renowned technology firm IBM.
The post Ferrari signs multi-year F1 partnership with IBM appeared first on Motorsport Week.

Motorsport Week

Ferrari signs multi-year F1 partnership with IBM

Scuderia Ferrari has announced a new multi-year partnership with IBM, a global leader in technology and digital consulting. The collaboration will be active starting from January 1, 2025. This agreement marks an important turning point in the digital strategy of the Maranello team, with the goal of providing new experiences to Formula 1 fans, both on and off the track. The collaboration between Ferrari and IBM brings together two leading compani…

Scuderia Fans

Ferrari and IBM join forces – here are the benefits of the new partnership

IBM has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics Partner for Scuderia Ferrari HP, effective in 2025.  As part of the partnership, IBM will work with Ferrari to improve fan engagement by leveraging its technology and consulting expertise. The collaboration will focus on developing a fully reimagined mobile app that will enhance the way fans connect with Scuderia Ferrari HP. T…

Analytics India Magazine

Ferrari’s Fan Struggles Lead to IBM Partnership

The Scuderia Ferrari HP team announced a multi-year fan-engagement agreement with IBM, a leading provider of technology and consulting expertise, effective from January 1, 2025. This partnership brings together two … Read More The post F1 News: Ferrari signs agreement with IBM for fan engagement appeared first on AutoRacing1.com.

autoracing1.com

F1 News: Ferrari signs agreement with IBM for fan engagement

Ferrari has announced a multi-year sponsorship deal with tech giant IBM, who will join the team as a “premium partner” starting January 1, 2025. This new partnership marks a fresh chapter for Ferrari as Lewis Hamilton makes his much-anticipated move from Mercedes. The collaboration with IBM follows Ferrari's earlier title sponsorship deal...

Ferrari ropes in tech giant worth $197.59 billion ahead of Lewis Hamilton' 2025 arrival

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