Ferrari ropes in tech giant worth $197.59 billion ahead of Lewis Hamilton' 2025 arrival

F1 News: Ferrari signs agreement with IBM for fan engagement

The Scuderia Ferrari HP team announced a multi-year fan-engagement agreement with IBM, a leading provider of technology and consulting expertise, effective from January 1, 2025. This partnership brings together two … Read More The post F1 News: Ferrari signs agreement with IBM for fan engagement appeared first on AutoRacing1.com.

Ferrari partners with IBM to revolutionize fan experience in F1

©Ferrari Phillip van Osten 08/11/2024 at 11:0708/11/2024 at 11:17 Ferrari has announced a major multi-year partnership with global technology powerhouse IBM, set to begin on January 1, 2025. The alliance marks an ambitious effort by Ferrari to... More »

Ferrari signs multi-year F1 partnership with IBM

Italian Formula 1 giant Ferrari has signed a multi-year partnership with the globally renowned technology firm IBM. The post Ferrari signs multi-year F1 partnership with IBM appeared first on Motorsport Week.

Wolff 'liked' Hamilton's Ferrari F1 move: 'Everyone has a shelf life'

Lewis Hamilton's 2025 Ferrari move shocked many — but not Toto Wolff. The Mercedes' boss reveals his true feeling behind the decision in the teams new all-access book

Ferrari announce major F1 partnership ahead of Hamilton arrival

Ferrari has announced a tie-up with IBM, which has become a “premium partner” of the Italian outfit. The multi-year partnership will be effective from January 2025, and aims to “redefine digital transformation for what is related to fan experience and fan engagement both on and off the race track”. IBM is one of the biggest technology companies in the world and has opted to partner with Ferrari to enhance the fans’ experience from the sidelines.…

Ferrari’s Fan Struggles Lead to IBM Partnership

IBM has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics Partner for Scuderia Ferrari HP, effective in 2025.  As part of the partnership, IBM will work with Ferrari to improve fan engagement by leveraging its technology and consulting expertise. The collaboration will focus on developing a fully reimagined mobile app that will enhance the way fans connect with Scuderia Ferrari HP. T…