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Ferrari’s Chairman Is Bullish on AI. He’s Less Certain How Businesses Will Cash In

Summary by CNBC
Ferrari chair John Elkann played down AI bubble fears, but acknowledged investment in the technology could outpace revenue generation.

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Ferrari Chairman John Elkann dismissed the AI bubble theory but stated on the 9th that "the profit generation mechanism remains uncertain." Chairman Elkann gave an exclusive interview with CNBC at the 'Wave 2026' (formerly Italian Tech Week) tech conference, held from the 7th to the 9th at OGR Turin in Turin, Italy. He serves as the CEO of Exor, a family holding company controlled by the Agnelli family, as well as the Chairman of Ferrari and th…

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CNBC broke the news in Englewood Cliffs, United States on Friday, October 9, 2026.
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