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78% of Americans see fast food as a ‘luxury’: Survey

  • Half of respondents have cut down on fast food due to rising prices, with 6 in 10 seeing it as a luxury.
  • McDonald’s CEO noted consumers are selectively spending, and LendingTree analyst mentioned people rethinking fast food due to higher costs.
  • A new survey reveals 8 in 10 now consider fast food a luxury, with 62% eating it less due to increased prices.
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Fortune broke the news in New York, United States on Wednesday, May 22, 2024.
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