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Family Business: "I'm Traditional – I Drink Water and Beer

Summary by Handelsblatt
Paulaner owner Florian Schörghuber talks about the impact of the Oktoberfest, his billion bet on a Munich skyscraper – and explains why El Niño worries him.

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Family Business: "I'm Traditional – I Drink Water and Beer

Paulaner owner Florian Schörghuber talks about the impact of the Oktoberfest, his billion bet on a Munich skyscraper – and explains why El Niño worries him.

·Düsseldorf, Germany
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Handelsblatt broke the news in Düsseldorf, Germany on Sunday, October 4, 2026.
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