Exclusive: Terraton wants to be the McDonald's of biochar

Terraton wants to be the McDonald’s of biochar

If there’s one thing McDonald’s has done for the world, it’s made starting a burger restaurant relatively straightforward. Franchisees buy into the system, and in return they get equipment, marketing, and even an operating manual. Terraton wants to bring that same model to biochar, a technology that turns agricultural waste into a carbon dioxide-sequestering fertilizer. Terraton recently raised a $11.5 million seed round for it’s “business-in-a-…

Exclusive: Terraton wants to be the McDonald's of biochar

Terraton sees promise in biochar, but the technology has struggled to scale. The startup thinks a franchise model could be what unlocks biochar's potential.