McQueen Blurs Self and Performance in AW26 Campaign - The Glass Magazine
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3 Articles
McQueen Blurs Self and Performance in AW26 Campaign - The Glass Magazine
IN WHAT feels like a short indie film rather than a traditional campaign, Creative Director Seán McGirr pays homage to fashion and cinema, exploring the blurred reality between actor and character for the McQueen Autumn/Winter 2026 campaign. McQueen AW26 Campaign McQueen AW26 Campaign Cutting between film noir scenes, Xiao Wen appears with slicked-back hair, imitating
McQueen once again embraces the power of visual storytelling with the launch of its new Autumn/Winter 2026 campaign, a collection that blends fashion, film, and art to explore the relationship between identity, appearance, and emotions. Under the creative direction of Seán McGirr and with renowned photographer and filmmaker Glen Luchford at the helm, the British fashion house constructs a noir-inspired universe where each image conveys mystery, …
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