Giorgio Armani Taps Jonathan Bailey to Front First Men’s Fragrance Launch in 20 Years

Jonathan Bailey wants you to smell like a “well-lived day”–And honestly? Woof.

We can’t guarantee you a date with Jonathan Bailey, but you can catch a good whiff of him, thanks to his new gig as an Armani Beauty ambassador! This week, the 38-year-old openly gay actor was announced as the face of the brand’s new men’s fragrance: a rich and deep, vanilla and leather-infused scent entitled “I Will.” Which is fitting, dear reader, because you know we would! View this post on Instagram A post shared by Armani beauty (@armanibea…

Jonathan Bailey Knows Scent Can Have a Soul

The actor is the new face of “I Will,” Armani’s first big men’s fragrance in more than 20 years. He opens up about his campaign, his vintage clothing obsession, and what’s next.

Jonathan Bailey’s Dream Musical Role Will Completely Surprise You

Jonathan Bailey reflects on his Armani campaign, favorite musicals, British slang, and the scents that instantly transport him home.

Jonathan Bailey Fronts Armani Beauty's First Men's Fragrance in Over 20 Years

Explore Jonathan Bailey Armani Beauty as he becomes the face of a new masculine fragrance, redefining scent storytelling.

Wicked's Jonathan Bailey has a scent for each of his theatre characters

Jonathan Bailey said different scents help trigger different memories.

Giorgio Armani taps Jonathan Bailey to front first men’s fragrance launch in 20 years

British actor Jonathan Bailey, best known for his roles in Wicked and Bridgerton, joins Giorgio Armani as Global Fragrance Ambassador, fronting the brand’s new men’s scent, I Will