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Exclusive | Britney Spears set to unveil 'top secret project' she's been dreaming of for 20 years — and it's coming soon

Summary by Page Six
More than two decades after launching her first celebrity fragrance, Spears is preparing to introduce fans to another passion project that has been years in the making.

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Britney Spears is preparing a new business venture outside of the music industry. The singer is working on a consumer product related to the lifestyle, which, according to a source close to her, she has dreamed of for more than 20 years. “This is a deeply personal project that Britney and her fans have dreamed of for more than 20 years,” the source told Page Six. According to him, the pop princess has dedicated the last year to developing the ve…

American pop star Britney Spears is working on a mysterious business project that she has been planning for more than two decades and that has nothing to do with her music career, Page Six reported, citing a source close to the singer. According to the information, the 44-year-old singer has dedicated the last year to preparing a new lifestyle product, the details of which are currently being kept secret, BGNES reports. "Britney has been working…

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Page Six broke the news in New York, United States on Tuesday, November 10, 2026.
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