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Playmobil and Mattel Bring Two Icons Together: Barbie® Joins the Playmobil World

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company, and Playmobil, the iconic German-based toy brand, today announced the next chapter in their global licensing partnership: Barbie is joining the Playmobil universe. The announcement marks the next milestone in the collaboration…

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The toy industry is in crisis, but Playmobil has a plan: Barbie! Playmobil will launch the first Barbie figure on the market in June 2026.

·Berlin, Germany
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Zirndorf - It is no less than a revolution. A famous character from the toy world as well as the film world will also become part of the assortment in the Franconian traditional company Playmobil in the future.

·Germany
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The Zirndorf toy manufacturer Playmobil and a US company bring their worlds together with a partnership. When the Frankish Barbie appears.

·Hof, Germany
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PLAYMOBIL [Newsroom]ZIRNDORF and EL SEGUNDO, California (ots) - Mattel, Inc. (NASDAQ: MAT), a world leader in toys and family entertainment, and Playmobil, the popular toy brand with German roots, today take the next step ... Continue reading here...Original content of: PLAYMOBIL, transmitted by news currently

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Bild broke the news in Berlin, Germany on Thursday, August 14, 2025.
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