Published 2 years ago

Every woman's body is a beach body - says new campaign launched in Spain

Summary by Ground News

Spain's ministry for equality has launched a summer campaign inviting women to discard their hang ups about how they look in swim togs. The campaign was created with the help of the Spanish Institute of Women and Sexist Advertising Watchdog (OIM). The institute commissioned the posters in an attempt to address the anxiety many women feel about their own bodies and visiting Spain's beaches over summer. Women's Institute head Antonia Morillas said physical expectations affected not only women's self-esteem, but denied them their rights. Some wondered if it should be widened to include men without so-called standard bodies.

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BBC News

Every woman's body is beach ready, says Spanish government campaign

The government's campaign urges women worried about their bodies to go to the beach.

2 years ago·United Kingdom

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The Guardian

‘All bodies are beach bodies’: Spain’s equality ministry launches summer campaign

Inclusive promotion urges women to ‘toast a summer for all, without stereotypes’

2 years ago·London, United Kingdom

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CNN

'A summer for every woman': Spain launches beach body positivity campaign

The Spanish government has launched a summer campaign encouraging women of all shapes and sizes to go to the beach.

2 years ago·Atlanta, United States

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NZ Herald

Summer is ours too! All bods are 'beach bods' says Spanish Gov

The atypical design shows women with mastectomy scars, cellulite enjoying the beach.

2 years ago·Auckland, New Zealand

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KRDO

'A summer for all': Spain launches body positivism campaign on the beach

olivertapia(CNN) — El gobierno español lanzó una campaña de verano animando a las mujeres de todas las formas y tamaños a ir a la playa.“El verano también es nuestro. Disfrútalo como, donde y con quien tú quieras”, tuiteó este miércoles el Ministerio de Igualdad. “Hoy brindamos por un verano para todas, sin estereotipos y sin violencia estética contra nuestros cuerpos”.El cartel presenta a cinco mujeres en una playa de arena junto al mar. En la …

2 years ago·Colorado Springs, United States

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Indian Express

Every woman’s body is beach-ready, says Spanish government

The campaign takes a jab at the “beach body ready” ads that tend to feature scantily-clad models and encourage women to strive for a flawless bikini body.

2 years ago·India

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