Published 3 years ago • loading... • Updated 3 years ago
Even the behemoth NFL can benefit from the 'Taylor Swift Effect'
Summary by Ground News
NFL fans and media have reacted by going full Swiftie, which I understand. For legacy media, tapping into Swift's massive fan base is a matter of survival. But the NFL? They are the cool kids. Glad to see them acknowledge that somebody else is cooler, though fawning over her doesn't suit them.