US EditionEurope’s cookie law messed up the internet. Brussels wants to fix it.
The European Commission aims to reduce cookie pop-ups by easing the 2009 e-Privacy Directive while preserving privacy and boosting tech competitiveness, officials said.
- The European Commission is considering changes in 2025 to relax the 2009 EU e-Privacy Directive that requires websites to request cookie consent before loading cookies.
- The directive was originally intended to protect users' privacy and control over tracking but has caused widespread disruption and frustration with frequent consent pop-ups.
- The Commission is consulting with industry leaders and sending notes to civil groups to explore options like adding exceptions and allowing users to set cookie preferences once in their browsers.
- Peter Craddock said consent fatigue undermines its effectiveness, and Franck Thomas recommended simplifying cookie rules by shifting them to the broader GDPR framework.
- The proposed revisions aim to lessen cookie consent pop-ups and strike a balance between protecting privacy and supporting technological competitiveness, though privacy advocates caution that the industry should not be granted excessive influence over how consent is managed.
12 Articles
12 Articles
If there is a feature that has been missing throughout the line... it is the pop up with the specifications of acceptance or refusal of cookies on the websites. Now, finally, the European Commission wants to meet the rules....
Tired of cookie consent pop-ups? You soon may see less of them.
Are you tired of the never-ending pop-ups requiring your consent to cookies every time you visit a website? Well, internet users may soon get a reprieve from cookie consent prompts.The European Commission is currently looking into relaxing a 2009 EU law that has inadvertently led to the endless cookie consent pop-ups around the web.The law, called the e-Privacy Directive, requires websites to request consent from users before loading cookies on …
The European Union is considering a far-reaching reform of the legislation on cookies, which has generalized consent banners on the web. A new text, expected in December 2025, could drastically simplify the system by moving the user's choice to the level of the browser.
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