[Opinion] Retail Media Spending Doubles in Europe - RetailDetail EU

OPINION Is ChatGPT the new tastemaker? How OpenAI is reshaping retail media - InternetRetailing

OpenAI’s Product Finder allows ChatGPT users to search out things to buy and the integration with PayPal let’s them pay for them. Lee Metters, Brand Partnerships Director at  Awin tries it out and finds out how this new form of discovery is going to be very disruptive to retail media From social media to search engines, out-of-home displays, and more, consumers have their pick of platforms for product search and discovery, creating stiff competi…

Retail media spending doubles in Europe - RetailDetail EU

With European advertisers doubling their spending on retail media this year, retailers need to radically rethink their revenue model. However, this must be done carefully: the adoption of shopping AI bots could undermine the entire raison d'être of retail media.

European retail media market doubles

This year, advertisers in Europe are expected to double their spending on retail media. This means that sellers are making drastic changes to their business model. Retailers are investing in becoming platforms with retail media, and in off-site advertising.