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EU Antitrust Regulators Quiz Publishers on Google’s AI Search Opt-Out

The questionnaire asks whether publishers would use the opt-out and says their feedback could shape an ongoing competition investigation.

  • EU antitrust regulators are seeking feedback from publishers on Google's proposal to let them opt out of AI search features without affecting search rankings, with a questionnaire sent in July with an August 28 deadline.
  • Google's AI Overviews place generated summaries above traditional hyperlinks, allowing users to find answers without visiting publisher sites, which has prompted competition complaints across the European Economic Area over lost traffic and revenue.
  • Publishers report click declines of up to 58% due to AI features and face a difficult choice: accept AI summaries or opt out and risk losing visibility on the search page that users increasingly see first.
  • The European Commission is evaluating whether Google's opt-out offers publishers meaningful control or forces them into unattractive alternatives, given the company's history of racking up more than 10 billion euros in EU antitrust fines.
  • While the questionnaire is not yet a formal investigation, it helps Brussels determine if Google's proposal addresses competition concerns; regulators in the UK, France, and Germany are simultaneously examining similar legal mechanisms regarding AI content.
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EU antitrust regulators quiz publishers on Google's AI search opt-out ...

·London, United Kingdom
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The EU consults with publishers in the antitrust investigation on artificial intelligence in Google SearchThe antitrust authorities of the European Union ask publishers to evaluate the Google proposal that would allow them to refuse to use their content in search functions based on artificial intelligence...More ...

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The European Commission consults publishers on whether the opt-out option with Google's AI offers them real control or forces them to choose between unclicked summaries and a possible loss of visibility.

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globalcompetitionreview.com broke the news on Tuesday, September 1, 2026.
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