US EditionPublished • loading... • Updated
Etsy stock pops 17% on sale of Depop to eBay for $1.2 billion
eBay will acquire Depop for $1.2 billion cash to strengthen its consumer-to-consumer fashion strategy targeting Gen Z, with Depop's $1 billion annual sales and 7 million active buyers.
- On Feb. 18, 2026, eBay Inc. agreed to acquire Depop from Etsy, Inc. for approximately $1.2 billion in cash, with the deal expected to close in the second quarter of 2026, subject to regulatory approvals.
- Aimed at younger shoppers, Etsy, Inc. will use sale proceeds to focus on its core marketplace, while eBay targets fashion growth by acquiring Depop to reach Gen Z and Millennial customers.
- Depop reported that in 2025, it generated about $1 billion in GMS, with 7 million active buyers and over 3 million sellers, retaining its platform after closing.
- Live webcasts will be accessible via each company's investor relations site, as eBay will host an investor call at 2:00 PM PT / 5:00 PM ET and Etsy at 5:30 AM PT / 8:30 AM ET, with completion subject to regulatory approvals.
- The deal strengthens eBay's fashion footprint by boosting a category with more than $10 billion GMV, while Depop will leverage eBay's financial services, shipping solutions, and cross-listing opportunities to expand global demand.
Insights by Ground AI
Podcasts & Opinions
80 Articles
80 Articles
East Bay TimesReposted by 
The Mercury news
The Mercury newsOnline seller eBay to buy secondhand fashion marketplace Depop from Etsy for $1.2 billion in cash
By ANNE D’INNOCENZIO, Associated Press NEW YORK — Online seller eBay wants a bigger share of the Gen Z market. The online seller has agreed to purchase secondhand fashion marketplace Depop from Etsy for about $1.2 billion in cash, the companies said Wednesday. The deal comes at a time when used clothing has become increasingly popular, sought out by shoppers searching for unique items that cost less than new ones and keep the old stuff from head…
·Walnut Creek, United States
Read Full Article
Coverage Details
Total News Sources80
Leaning Left16Leaning Right7Center26Last UpdatedBias Distribution53% Center
Bias Distribution
- 53% of the sources are Center
53% Center
L 33%
C 53%
14%
Factuality
To view factuality data please Upgrade to Premium
