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"Ethics over Profit": Why Lush Remains Popular After 31 Years Despite Withdrawing From Social Media - WWDJAPAN - Latest Fashion & Beauty News
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LUSH, a handmade cosmetics brand from the UK, has consistently adhered to its unique beliefs since its founding in 1995, including opposition to animal testing and a reduction in excessive packaging. In 2021, it stopped posting on major social media platforms due to concerns about user safety. It has made decisions that set it apart from typical companies, such as distancing itself from social media, which is considered essential for attracting …
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