Environmental Criteria Gain Space in Purchases, but Cost Remains Decisive, Says Research

Globo

Lean Right

Factuality

Ownership

A study by Fecomércio Rio shows that environmental concerns are present in purchasing decisions: 80.1% of the respondents stated that they take environmental preservation into account in their consumption habits. On the other hand, 10.1% said they did not consider this aspect, while 9.7% did not know how to respond. However, consumers are not willing to pay more for products and services from companies that adopt proven socio-environmental pract…