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Enhanced Fortifies Executive Leadership Team & Board of Directors

Co-founder Maximilian Martin leads Enhanced as CEO, supported by a strengthened leadership team to deliver the inaugural Enhanced Games featuring innovative sports competition.

  • Enhanced announced that Maximilian Martin, Co‑Founder and Chief Executive Officer, assumes all operational duties as Founder Dr. Aron D'Souza steps back from daily operations.
  • As it prepares for the inaugural Games, Enhanced said its C‑suite expansion signals commitment to attract top talent and ready the company for the Games and product growth.
  • The company also completed C‑suite moves, appointing Sid Banthiya as Chief Financial Officer, promoting Alex Lopez to Chief Brand Officer, Rick Adams to Chief Sporting Officer, and naming Chris Jones Chief Communications Officer.
  • Rick Adams will oversee delivery of the inaugural Enhanced Games and manage athlete recruitment at Resorts World Las Vegas, scheduled for May 24, 2026.
  • Enhanced plans to scale its Performance Product line to optimize health, longevity and vitality, while The Games offer unprecedented athlete incentives and champion scientific innovation and welfare.
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The Billings Gazette broke the news in Billings, United States on Thursday, November 20, 2025.
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