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Element Fresh Files for Bankruptcy Protection, Plans to Liquidate Assets

Summary
China casual dining and health food stalwart Element Fresh (新元素) is filing for bankruptcy protection with plans to liquidate its assets, the company informed employees in a letter dated Dec 14.Founded as a juice bar and health food store by two Americans in Shanghai in 2001, the restaurant chain opened its flagship location in Shanghai Centre the following year.
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The Beijinger broke the news in Beijing, China on Saturday, December 18, 2021.
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