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Wildfire phone alert was 'entirely appropriate', government says

The alert reached millions of phones as fire services warned of an unprecedented wildfire risk and asked people to avoid barbecues and other ignition sources.

  • Prime Minister Andy Burnham authorized an emergency alert sent to millions across England and Wales on Thursday, the first national use of the system since its 2023 launch, warning of extreme wildfire risk.
  • Some 1017 wildfires have been recorded in England and Wales this year, equaling last year's record total, while the Met Office warns dry conditions could persist until September.
  • After devastating wildfires destroyed 19 houses in the West Midlands on Thursday, Burnham deployed 100 military personnel to South Wales to provide critically needed support to firefighting teams.
  • Conservative shadow Northern Ireland secretary Alex Burghart criticized the alert as risking "future misuse of the system," while a Government source defended it as a response to "unprecedented level of risk."
  • Later on Friday, the Government appointed Baroness Blake of Leeds as fire minister within the Ministry of Housing, Communities and Local Government, as more than 1.8 million homes remain in vulnerable zones.
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NZ Herald broke the news in Auckland, New Zealand on Sunday, August 16, 2026.
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