DoorDash and Instacart Are Giving Brands New Ways to See What’s Actually on Retailers’ Shelves

DoorDash and Instacart Are Giving Brands New Ways to See What’s Actually on Retailers’ Shelves

Delivery apps are adding inventory data for brands to manage their retail presence—and likely ad campaigns.

DoorDash Hands Brands Live Shelf Data and Retail Insights

DoorDash will provide brands with purchase-based signals from consumer orders and audit-based signals from shelf scans.