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Where Dolly Parton Plans to Open First-Ever Travel Center

The rebrand aims to redefine Southern hospitality with modern amenities and regional retail, creating jobs and boosting tourism in rural Tennessee, starting with Cornersville.

  • On Nov. 17, Dolly Parton and the Tennessean Travel Stop agreed to rebrand the chain as Dolly's Tennessean Travel Stops, starting with the Cornersville flagship in Tennessee.
  • The partnership grew from a shared vision that blends Dolly Parton's cultural reach with Tennessean Travel Stop's history to evolve roadside hospitality, reflecting her commitment to local business, Danny Nozell said.
  • The redesign will include modern amenities, curated dining and regional retail at the Cornersville site, while permitting and partnership teams proceed and design details stay under wraps.
  • Additional sites are already planned as the Cornersville flagship serves as proof of concept for Dolly's Tennessean Travel Stops, with Gregory H. Sachs highlighting deep local roots and job creation.
  • The project is positioned to redefine Southern hospitality on the highway and attract tourist dollars to rural counties, building on Cornersville's existing offerings to welcome truck drivers, families and travelers.
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Knox News broke the news in Nashville, United States on Tuesday, November 18, 2025.
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