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Where Dolly Parton Plans to Open First-Ever Travel Center
The rebrand aims to redefine Southern hospitality with modern amenities and regional retail, creating jobs and boosting tourism in rural Tennessee, starting with Cornersville.
- On Nov. 17, Dolly Parton and the Tennessean Travel Stop agreed to rebrand the chain as Dolly's Tennessean Travel Stops, starting with the Cornersville flagship in Tennessee.
- The partnership grew from a shared vision that blends Dolly Parton's cultural reach with Tennessean Travel Stop's history to evolve roadside hospitality, reflecting her commitment to local business, Danny Nozell said.
- The redesign will include modern amenities, curated dining and regional retail at the Cornersville site, while permitting and partnership teams proceed and design details stay under wraps.
- Additional sites are already planned as the Cornersville flagship serves as proof of concept for Dolly's Tennessean Travel Stops, with Gregory H. Sachs highlighting deep local roots and job creation.
- The project is positioned to redefine Southern hospitality on the highway and attract tourist dollars to rural counties, building on Cornersville's existing offerings to welcome truck drivers, families and travelers.
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Dolly Parton Is Opening a Highway Travel Stop in Tennessee—and More Are on the Way
Inspired by her life on tour, Dolly’s Tennessean Travel Stop will debut in Cornersville in 2026 with curated dining and Southern charm.Jason Kempin/Getty Images Dolly Parton speaks onstage at Dolly Parton's Threads: My Songs In Symphony World Premiere at Schermerhorn Symphony Center on March 20, 2025 in Nashville, Tennessee.Dolly Parton is hitting the road, announcing a brand-new travel center on the highway in the South.The new Dolly’s Tennesse…
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