Digital Fairness Act: EU to Crack Down on Influencer Marketing
4 Articles
4 Articles
EU to crack down on influencer marketing
The European Union already has multiple laws covering data protection, artificial intelligence and online content. But Brussels and campaigners argue there are gaps that leave consumers exposed to harmful digital practices. The new law known as the "Digital Fairness Act" -- due to be unveiled by consumer protection chief Michael McGrath on Wednesday -- will fill those gaps, it says. According to the draft documents, the EU will ban deceptive pra…
The "Digital Fairness Act" (DFA), presented on Wednesday, aims to regulate a range of practices that have developed for years on social networks and online platforms, or in video games.
Digital Fairness Act: EU to crack down on influencer marketing
Context publishes the Digital Fairness Act, which the Commission is due to present on 11 November. The text is at the end of the ambitions of consumer protection commissioner Michael McGrath: it transforms the Directive on misleading commercial practices (UCPD) into a regulation, prohibits the creation of misleading interfaces, creates a definition for influencers, and prohibits targeted advertising based on sensitive personal data. In the event…
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