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Snickers’ Ice Cream Line Seeks Help Telling the Internet to Chill Out

The paid summer role will create social content, sample Snickers Ice Cream Minis and hand out coupons as it cools heated online debates.

Summary by Marketing Dive
The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.

4 Articles

Taiwan snickers We know that brands have been looking for years for consumers to stop being simple buyers to become protagonists of their communication. And what started with user-generated content campaigns, ambassadorial programs and digital communities has evolved into a new strategy, such as the case of Snickers who now recruits a “Chief Online Chill Officer.” And it is that companies undoubtedly in the past spent millions of dollars on infl…

·Mexico City, Mexico
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Revista Merca2.0 broke the news in Mexico City, Mexico on Thursday, July 30, 2026.
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